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How To Market Your Web Site

Developing a successful business requires a three step process

Step One: Develop Your On-line Empire

Gone are the days where you can have a Web site that can appeal to all markets and sell all of your products at the same time. The Internet is starting to mature as a marketing medium, requiring now to niche market your business. Niche marketing requires you to define your target market and develop a clear set of objectives in order to measure the success of your on-line venture.

Step Two: Promote Your On-line Empire

Now you have your Web site up and running, you need to attract visitors to your Web site. There are only 5 ways your Web site can be found on the Internet and these need to be taken into account when you are developing your Web site. How will your potential customers find you?

• Search Engines
• Domain Names
• Page Links
• Advertising
• Word of Mouth

Step Three: Convert Browsers Into Buyers

Once you are getting visitors to your Web site, you now need to look at converting the browsers into buyers. The biggest barrier you need to overcome is TRUST. This can then be broken down into three specific categories:

• Authentication
• Privacy protection
• Security

Your Web site needs to convince your visitors that you are who you really say you are. This can be achieved by having a physical address on your Web site as well as a list of references from past clients. Privacy is an important factor to build into your Web site; you need to let your visitors know that you will not give their details away to third parties etc. Finally security, if you plan to sell your products or services directly on the Internet, you must have a secure ordering system in place to handle credit card details.