The Internet Can Offer | Why Use Xtra? | Banner Advertising | Sponsorships | Shopping Central | Email | Homepage Button | Contact Details

"If New Zealand Businesses are not already trading in cyberspace they are either dead or soon will be." (NZ Minister for Trade Negotiations Jim Sutton)

The Internet can offer:

• Marketing, e-commerce, transactional cost savings, database creation, loyalty campaigns and up-selling to your own customer database.
• Sell your products to the whole of New Zealand and the rest of the World, 24 hours a day, 7 days a week with immediate service.
• An estimated 1.6 million New Zealanders have access to the Internet
• With 900,000 accessing the Internet in April 2001.

Why use Xtra?

• Xtra is New Zealand's largest ISP (Internet Service Provider) and has a subscriber base of 370,000 and growing at a rate of 9,000 per month.
  Xtra's consumer market share for ISP business is 52.1% and business market share is 48.3% (as at July 2000)
• Xtra's provides comprehensive local, national and international new and information. This content is organised into 20 channels. Each Channel is focused on specific theme, for example Business, News, Sport, Health and Entertainment. This helps you target customers who are using the Internet. We can also target by Country, Domain and Time of Day
• Xtra can actively monitor the effectiveness of your online promotions.

Banner Advertising

Xtra's adserver also enables you to know your campaign's performance online. These reports updated weekly will allow you to monitor the number of times your banners are seen (impressions) and the number of clicks through to your site.

How much does banner advertising cost?

Run of site Banner Advertising:
Banners rotates anywhere within the Xtra Web site channels.
Cost: 7 cents per impression, or 10,000 impressions for $700+GST

Targeted Banner Impressions:
Banners rotate within specific Xtra Web Site channels - one banner appears per page loaded.
Cost: 10 cents per impression or 10,000 impressions for $1,000+GST

Both options require a minimum commitment to 10,000 impression per month - $700 - $1,000+GST

Banner technical specifications

Image size: 468 pixels wide by 60 pixels high.
File format: animated gif or jpeg.
File size: 72 dpi normally 10kb. Maximum of 15kb.

Flash Creative:
To measure click through from this flash creative we'll need you to add a clickTAG to your swf.

1. Please find info on creating a clickTAG in your swf here:
   http://www.macromedia.com/solutions/richmedia/tracking/designers_guide/contents.html
2. also in flash Object Actions screen, please select _top in the the Window drop down options and check the Expression box along side.

Please note: All prices exclude GST and stand terms and conditions of advertising apply.

Sponsorships

Increase awareness of your brand, drive traffic to your Web site and generate sales.

Is your current advertising producing results?

Traditional advertising mediums can incur high costs, long lead times and lack the ability to track effectiveness.
Online Sponsorship advertising features include short lead times, effectiveness monitoring and is:

• Inexpensive
• Cost-effective
• Interactive
• Targeted
• Can be measured
• Can be activated with short lead times

How will you know how successful your sponsorship has been?

Xtra can monitor and report monthly on how many times your sponsored content was viewed by customers.

Online sponsorship pricing

Sponsorships generally range between $5,000 - $15,000 (GST exclusive) per month. This is dependent on the following factors:

• Whether the sponsorship involves modification of existing content or creation of new content.
• Popularity of the channel and on-going maintenance.
• Functionality of content and hosting costs.

Sponsorships are usually for 1 year with current sponsors having the first right of renewal.

Sponsorship technical specifications

Image size: 150 pixels wide by 80 pixels high
File format: animated gif or jpeg
File size: 72 dpi normally 5kb. Maximum 10kb

Flash Creative: Please refer to Banner Technical Specification.

Shopping Central
$100 a month hosting fee and minimum 5% of transactions for inclusion in Xtra's shopping channel. Advertising on the homepage of Shopping Central is $500 per week

Shopping homepage technical specifications

Image size: 220 pixels wide x 128 pixels high.
File format: non animated gif or jpeg
File size: maximum of 6k

Email

Xtra's weekly email is sent to our customer base currently over 370,000. An opportunity to present a non-commercial message pointing to your site or a significantly discounted offer to this growing audience has a cost of $10,000+. An unbelievable 2.70 cents per person.
Inclusion in the email will be at Xtra's discretion.

Homepage Button

A button presence on the Xtra's homepage - www.xtra.co.nz
$10,000 (GST exclusive) per week.

Homepage technical specifications

Image size: 150 pixels wide x 80 pixels high
Image file format: non animated gif or jpeg
Image file size: maximum of 4k

Jason Paris
jason.paris@team.xtra.co.nz
+64 9 359 5858

Peter Driscoll
peter.driscoll@team.xtra.co.nz
+64 9 359 6401

Cameron Clayton
cameron.clayton@team.xtra.co.nz
+64 9 362 8018

Tonga Snook
tonga.snook@team.xtra.co.nz
+64 9 3555226

Fax: +64 9 362 8100